News / AI & ad tech
Google’s new AI ad labels make the production record more useful
The July announcement adds disclosure around AI-generated creative. A label explains provenance; it does not establish that a product claim is true.
Topic
AI & ad tech
Creative, measurement and customer context. Understand what your marketing signals can actually tell you.
News / AI & ad tech
Google’s new Search ad formats put more weight on the product explanation
The May announcement describes tests and pilots. The useful preparation is accurate product information, not assuming universal access.
Analysis / AI & ad tech
Firefly or Canva? Separate making the image from finishing the ad.
Reference-driven generation and brand-controlled layout solve different parts of production. Choose against the work your team repeats.
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