Guide / Creative
Turn customer feedback into a sharper creative brief
Use customer language to develop a message hypothesis, while keeping the difference between an idea and a result visible.
Topic
Creative
Creative, measurement and customer context. Understand what your marketing signals can actually tell you.
News / Creative
Meta’s creative roadmap makes the approval step more important
June’s Cannes announcement points toward brand-aware generation and a shared creative workspace. More variants still need a clear reason to exist.
Analysis / Creative
Review: ad libraries are reference shelves, not performance leaderboards
Google and Meta disclose useful advertising information. Turn it into a structured observation without inventing the results behind the creative.
Guide / Creative
The last check on an AI ad should be a product check
Inspect what the customer could reasonably believe from the finished asset—not just whether the generated image looks convincing.
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